How ORM impacts
successful app promotion
In the competitive world of mobile apps, Online Reputation Management (ORM) plays a key role
in attracting a new organic audience and ensuring long-term app viability on the market
Why should developers pay attention to the appβs reputation? Why do you need ASO?
First impression
When a user opens the app page in the store, one of the most significant details they notice is its rating and reviews. Positive comments and a high rating are more likely to create a favorable impression and persuade the user to download the app. On the other side, negative reviews and a low rating can turn them away, negatively impacting conversion rates.
Trust and loyalty
People often prefer products with a good reputation. If users see others giving positive feedback about an app, they are more likely to trust it. This helps create loyalty towards the app and the brand as a whole, leading to repeated installs, retention rate and usage.
User retention
Positive reviews and high app ratings attract new users through organic channels like search results in app stores. A good reputation helps the app rank high in search results, drawing more user attention, which further enhances competitiveness.
Attracting new users
High ratings and positive reviews attract new organic users. When an app has a good reputation, it can achieve high positions in search results, attracting more users and boosting its competitiveness.
Increasing conversion
Users who see a highly rated app with positive reviews are more likely to install and use it. This can lead to increased conversions, resulting in more installations and active users.
ORM rules for ASO and mobile marketing
Keep track of your app's average rating
One of the decisive factors for users when downloading an app is its rating. If the rating is 4 to 5 stars, conversions increase. If itβs below 4, users often skip such an app and turn to competitors. The reasoning is simple: βIf others didnβt like it, then something must be wrong, so I shouldn't waste my time on it.β Focus on maintaining a high rating to avoid losing potential audiences.
Analyze popular reviews:
App store algorithms rank comments and show users the most useful ones. The more likes or dislikes a review has, the more likely it is to be seen. Encourage likes on informative and positive reviews to attract more positive attention to your app.
Be prepared for unexpected events
A high rating in the store matters, but itβs not a guarantee of success. Unforeseen issues like a failed update can harm an appβs reputation. Users might leave low ratings and negative reviews, causing the ratingβs drop quickly. Prevent such situations in advance and strive to increase positive reviews and high ratings to keep your rating stable in different situations.
Communicate with users and consider their feedback
Donβt ignore reviews from your users. Often, you can find many ideas for improving and refining the product within them, as users know best what they lack in the app. Listen to their wishes, show interest in their feedback, and improve your app. This will help enhance user experience and satisfaction.
What business goals does ORM achieve?
Strengthening trust and loyalty to the product
A good rating, positive reviews, and high download numbers not only impact the appβs ranking but also increase new usersβ loyalty to the product. Such an app inspires more trust, gets downloaded more likely, and is recommended to others.
Reduce negative reviews
Even brief technical glitches can trigger waves of negative reviews that may stay on the app page despite developers promptly fixing all bugs. Itβs important to handle negative reviews, respond thoughtfully, and remove them from featured lists. These are the reviews that users see first and that shape their attitude towards the app.
Increasing conversion rates
Conversion rates depend on the first impression the app makes on users. Potential customers look for how well the app meets their expectations and whether they are familiar with the brand. Trust, formed through high ratings and positive reviews, also plays a significant role. Apps with good ratings tend to have higher conversion rates.
Increasing app revenue
In the highly competitive app environment, convincing users to purchase a subscription or make in-app purchases is increasingly challenging. The app needs more than just basic functionality to succeed. For users to invest, the product must have a good reputation. This stimulates the target audience to make new and repeated purchases.
New opportunities for product development
When users have a positive experience with the app, feel a high level of customer support, and sense loyalty from developers, retention and engagement increase significantly. These factors play a vital role in long-term app growth, as a loyal community develops over time, ready to support the brand's new initiatives.
How much does it cost?
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